Thursday, April 25, 2013
Time and Social media profile.
The question remains if whether or not companies are making good use and being of importance in creating social media profiles. The good thing about social media profiles is that it allows the customer or client to stay in touch with their organization, brand or company via the touch of their fingers.
The world in which we are living today is rapidly turning into a technological atmosphere. Everything is now done through the internet. Most companies such as Oglivy have solely taken Public Relations traditional form of marketing to a digital marketing platform.
There are some companies that are well profiled, companies with great statuses, so much that having a social media profile will not be necessary. Companies such as Apple, Maserati, Mecerdes and Vodacom to mention but a few, these are companies that have well established profiles from the physical form of their market and their websites can speak for them on the technology note.
Although, there are companies who need profiles on social media to enable them to reach a greater market, companies such as CellC, a telecommunications company in Zimbabwe called Netone, which needs a social media profile. This is because they fail to inter-act actively with their clients and this reduces their chances of being well marketed.
A company that has benefited from social media is that of Shift social design investigation. This organization assists in giving a platform to individuals who aspire to be graphic designers in future. It allows them to post their work on the organizations facebook page and the piece of work to get the most “likes”, gets opportunity to showcase their talent.
However, there are some companies that use social media for the wrong reasons. It appears as if MTN manipulates its clients by advertising that its blackberry internet service is free and yet when you try to use it, you are supposed to pay a certain fee for you to be connected. This is deceitful and they lose customer loyalty which is not their main goal after all. This goes no to show that not all companies need social media profiles, because of their statuses, however if they do have them they should insure that they make good use of them rather than abuse them.
The world in which we are living today is rapidly turning into a technological atmosphere. Everything is now done through the internet. Most companies such as Oglivy have solely taken Public Relations traditional form of marketing to a digital marketing platform.
There are some companies that are well profiled, companies with great statuses, so much that having a social media profile will not be necessary. Companies such as Apple, Maserati, Mecerdes and Vodacom to mention but a few, these are companies that have well established profiles from the physical form of their market and their websites can speak for them on the technology note.
Although, there are companies who need profiles on social media to enable them to reach a greater market, companies such as CellC, a telecommunications company in Zimbabwe called Netone, which needs a social media profile. This is because they fail to inter-act actively with their clients and this reduces their chances of being well marketed.
A company that has benefited from social media is that of Shift social design investigation. This organization assists in giving a platform to individuals who aspire to be graphic designers in future. It allows them to post their work on the organizations facebook page and the piece of work to get the most “likes”, gets opportunity to showcase their talent.
However, there are some companies that use social media for the wrong reasons. It appears as if MTN manipulates its clients by advertising that its blackberry internet service is free and yet when you try to use it, you are supposed to pay a certain fee for you to be connected. This is deceitful and they lose customer loyalty which is not their main goal after all. This goes no to show that not all companies need social media profiles, because of their statuses, however if they do have them they should insure that they make good use of them rather than abuse them.
Monday, April 8, 2013
VersuS
.. Now everyone has been wondering who goes back to the social media pitch holding the cup of being the most favorable people's option. Well, with the time I have used these platforms, I have identified a few similarities and differences between the two applications and my "BATTLE" begins below...With layout,both TweetDeck and HootSuite have similar layouts. They use dashboards with separate columns for you to organize your streams, @mentions, messages, tracked hashtags and so on. You can add as many columns as you want to either platform and scroll from side to side to view all of them.
Now to look at them individually,Tweetdeck advantages are that TweetDeck will only connect to Twitter profiles, Facebook profiles or Facebook pages. You can connect an unlimited number of Twitter or Facebook accounts, but if you also want to update Google+, Tumblr, Foursquare, WordPress or anything else, you won’t be able to do it with TweetDeck. It allows photo tweeting,twitter interface and user feature.
However Hootsuite allows one to update profiles other than facebook and or twitter. HootSuite makes it very easy to peruse into your followers and the people you are following to see who the influencers are in your Twitter network. Hootsuite has its own advantages namely that it has the ability to schedule tweets, updates faster, provides robust statistics,allows for the incorporation of additional social networks and allows more multiple accounts to be controlled by multiple users.
But which one is best? I’ve used both, and while I wouldn’t say that one is better than the other, they both offer a variety of different options which are suitable according to your flair of social media pose.
TWEETDECK
NO!! it's not TWITTER it's TWEETDECK. It is a kind of desktop application that helps you to manage your twitter feeds easily. TweetDeck is a very easy to use twitter application, made for sharing photos and videos. You can simply track the current conversation that is going on and catch-up. It nicely arranges everything in column base where you can see list of followings and followers.
It is ideal to promote ones self through twitter and is a powerful tool for bloggers to publish with. It is advanced as it comprises of a web version of the application.
The application provides you simple interface to manage multiple columns. You can add up a number of people on the list and check tweets every now and then. The application also supports the feature of short url. Which some individuals would find "TOTALLY COOL".
Imagine using your Facebook and Twitter on just one interface?, that would be a relieve and instead of setting your twitter account to share or connect to Facebook, Tweetdeck does it for you with no hustles. Technology seems to be moving in a right and justifiable direction..
The application provides you simple interface to manage multiple columns. You can add up a number of people on the list and check tweets every now and then. The application also supports the feature of short url. Which some individuals would find "TOTALLY COOL".
Imagine using your Facebook and Twitter on just one interface?, that would be a relieve and instead of setting your twitter account to share or connect to Facebook, Tweetdeck does it for you with no hustles. Technology seems to be moving in a right and justifiable direction..
Hoot and Suite
Obviously it's not only me who has been wondering what on earth this social network that has surprisingly become a giant is?. What does it do that is so "GIANT" ?. It's all about HOOTSUITE. Just a clear understanding of what it really is..? Well, I i do not mind telling :). HootSuite is a social media management tool that allows users to update and post any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Foursquare, Myspace, WordPress. Mixi and others from one place.
It's ideal for the individuals that spend most of their time on social media platforms with a lot of profiles to take care of. Through having Hootsuite, life is made easier and manageable for them, thus saving time for other extra curriculum activities.
Basically here is how it works:
If you’re posting the same thing across five profiles, you can post it once through HootSuite and select the profiles where you want it published, and it will publish it on all five profiles at once.
So what better way to do so many things at different intervals than to just do it all at once? :)
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